Social Media Spotlight: Promote Your Speaking Engagements

Promote Your Speaking Engagements: 9 Ways to Promote Your Speaking Events Through Social Media

Why Do Some Speakers (& Coaches) Land Gig After Gig While Others Struggle? It’s Not Just Talent—It’s Smart Social Media Promotion

Let’s be real: In today’s world, being a great speaker isn’t enough. The ones who are crushing it aren’t just good on stage—they’re smart about how they use social media platforms to grow credibility and visibility. So, what’s their secret sauce? It’s not luck or raw talent. It’s a strategy.

In this guide, I’m pulling back the curtain on battle-tested social media strategies that’ve helped speakers go from invisible to in-demand. This isn’t fluff—this is the TOFU-MOFU-BOFU model for creating your own speaking events or landing spots on other people’s stages.

Ready to fill your calendar and get your message out there? Buckle up, because this is where it all begins.

Why Your Social Media Game Matters Now More Than Ever For Your Speaking Engagements

The Speaking Industry Has Changed—And Your Social Media Game Needs to Change With It

Here’s the cold, hard truth: The speaking industry isn’t what it used to be. These days, 87% of event planners are checking out your social media posts & profiles before they even think about booking you. That’s right—your social footprint is almost as important as your speaking chops.

Think about it: If your social media doesn’t show that you’re engaging, credible, and active, event planners won’t give you a second look. The game has changed, and if you want to land those gigs, your social media needs to work as hard as you do on stage.

1. Craft Your Social Media Marketing Strategy

First Impressions Happen Online—Here’s How to Nail Yours

First impressions aren’t happening when you walk on stage—they’re happening online. So, you’ve got to get it right. But where do you start? Define your goals: Are you trying to fill your own events, get on other people’s stages, or both?

Here’s the fundamental pieces of your game plan:

  • Create a consistent visual brand across all platforms—look the part.
  • Develop a clear speaker message that hits home with your audience.
  • Show off your unique speaking style and perspective—what sets you apart?
  • Highlight your expertise in your niche and let them know you’re the go-to person.
  • Balance personality and professionalism—be authentic, but keep it tight.

Nail these essentials, and you’ll make the kind of first impression that sticks.

2. Platform-Specific Power Moves to Promote Your Speaking Engagements

Not all social media platforms are created equal. Different platforms serve different purposes, so you’ve got to know where to focus your energy. Here’s the breakdown:

LinkedIn Profile & Posts:

  • Share thought leadership content that showcases your expertise.
  • Post mini-keynotes and quick insights—give them a taste of what you bring to the stage.
  • Connect with decision-makers and event planners who book gigs.
  • Pro Tip: Video content has 2-3x higher engagement rates on LinkedIn. Use it to your advantage.

Instagram:

  • Post behind-the-scenes glimpses to build connection and credibility.
  • Share action shots from your speaking events—let your audience see you in action.
  • Create story highlights from your events to keep your best moments front and center.
  • Drop quick tips and takeaways to hook your audience and keep them coming back.

Twitter:

  • Cover your events in real-time with live tweets and updates.
  • Join industry conversations and engage with relevant hashtags.
  • Share quick wins and tips to position yourself as the go-to expert.
  • Network with event organizers—Twitter’s a direct line to building those relationships.

YouTube:

  • Create a dedicated channel where you can post full-length presentations, highlight reels, and speaker showcases. Let potential clients see exactly what you’re bringing to their stage.

By focusing on the right platforms and using these targeted power moves, you’ll go from unknown to booked solid.

3. Content That Converts: From Keynote to Newsletters

If you want to turn speaking gigs into a booking bonanza, the right content mix is key. And here’s a stat for you: Speakers who consistently share these types of content book 40% more engagements. So, what’s the magic formula?

  • Video Snippets from Talks: Keep it tight—60-90 seconds max. Show a powerful moment that leaves them wanting more.
  • Audience Testimonials and Reactions: Nothing builds trust like seeing real people rave about you.
  • Preparation Routines and Behind-the-Scenes: Share your process and rituals—let your audience see the work behind the magic.
  • Key Insights from Presentations: Give away value-packed nuggets that showcase your expertise.
  • Industry Trend Analysis: Be the voice on what’s coming next. It’s not just about the present—it’s about leading the way.

4. Leverage the Power of Social Proof Via Social Media

In the world of speaking gigs, trust is everything. If you want event organizers to book you and audiences to buy in, you need to show them you’re the real deal. Here’s how:

  • Share Authentic Audience Feedback: Real words from real people build real trust.
  • Post Event Photos with Engaged Crowds: A packed, captivated audience speaks volumes.
  • Display Logos of Companies You’ve Spoken For: 
  • Highlight Media Appearances: Show that the big players are paying attention to you.
  • Showcase Awards and Recognition: If you’ve got the accolades, flaunt them.
  • If you want to get on “pitch” events, show you can sell from stage

Nail these trust signals, and —you’ll be irresistible to event planners.

5. Create FOMO with Event Coverage As Social Media Content

Turn Every Speaking Gig into a Content Goldmine

Every time you step on stage, you’ve got a chance to create multiple pieces of content that keep the buzz going long after the event ends. Here’s how to squeeze every drop of value out of each gig:

  • Pre-Event Excitement Building: Tease the upcoming event and let your audience know what to expect.
  • Live Updates During the Event: Share real-time insights, crowd reactions, or behind-the-scenes moments.
  • Post-Event Highlights and Takeaways: Summarize key points and give followers who missed out a taste of the magic.
  • Audience Interaction Moments: Capture audience Q&As, testimonials, and memorable interactions.
  • Behind-the-Scenes Content: Show the preparation, the nerves, and the behind-the-curtain action. This becomes its own event on social media. 

Turn one gig into weeks of engaging content, and watch your brand visibility skyrocket.

6. Engage and Network Strategically Across Your Social Media Channels

Engagement isn’t just a nice-to-have—it’s non-negotiable if you want to stay relevant and in demand. Here’s how to do it strategically & be effective using social media:

  • Comment on Industry Posts: Share your perspective and get noticed by key players.
  • Share Valuable Insights on Trending Topics: Show you’re not just in the know—you’re leading the conversation.
  • Participate in Relevant Twitter Chats: Jump into discussions that matter in your niche.
  • Join Speaking-Focused LinkedIn Groups: Connect with fellow speakers in your industry and organisers looking for talent.
  • Connect with Event Organizers: Build relationships before you ever pitch a gig.

Strategic engagement keeps your name top-of-mind and positions you as a go-to expert.

7. Get Discovered For Your Next Speaking Engagement Via Social Media

Make It Easy for Organisers to Find You

If event organisers can’t find you, they can’t book you. Here’s how to make yourself impossible to miss:

  • Show up where organisers are searching. 
  • Optimize Your Bio with Key Speaking Topics: Be crystal clear about what you bring to the stage.
  • Include Clear Calls-to-Action: Tell them exactly how to book you.
  • Link to Your Speaker Page: Give them a one-click path to all the details they need.
  • Share Booking Information: Make it easy for them to say “yes” by putting your availability and contact info front and center.

Streamline the process, and you’ll get more opportunities landing right in your lap. 

8. Track Your Impact to Find The Best Ways to Promote Your Speaking

What Gets Measured Gets Improved

If you’re not tracking your efforts, you’re just throwing spaghetti at the wall. Here’s how to make sure your strategy is actually working:

  • Monitor Engagement Rates: See what content gets people talking and interacting.
  • Track Inquiry Sources: Know exactly where your leads are coming from.
  • Analyze Content Performance: Identify which posts hit the mark and which ones miss.
  • Review Platform Analytics: Dive into the numbers and see where your audience is spending their time.
  • Adjust Strategy Based on Data: Let the numbers guide your next move.

Keep your finger on the pulse, and you’ll keep improving, growing, and dominating.

9. Bonus Ideas : Automate and Systematise

Work Smarter, Not Harder

Don’t burn yourself out chasing every content idea. Streamline your process so you can focus on what matters:

  • Schedule Content in Advance: Plan ahead so you’re never scrambling for what to post.
  • Create Content Templates: Save time by building reusable templates for your graphics and posts.
  • Use Social Media Scheduling Tools: Automate the busy work and keep all your accounts in one place.
  • Repurpose Content Across Platforms: One idea, multiple formats—maximize your reach with less effort.
  • Maintain a Content Calendar: Keep your strategy on track and consistent.
  • Leverage AI
  • Use your newsletter and webinars to promote your events

Get organized, stay consistent, and watch your results multiply without doubling your effort.

Conclusion: Get More Speaking Events Filled By Leveraging Strategic Social Media Content

It’s Not Just Posting—It’s Strategically Positioning Yourself as the Go-To Speaker in Your Niche

Social media isn’t just about throwing up posts and hoping something sticks. You’ve got a dual mission: build visibility for event promoters while also connecting with your ideal clients. Here’s the secret sauce:

  • Mix Up Your Content: Share speaking highlights to catch the eye of event planners, but also remind your ideal clients of the pain points you solve.
  • Use the TOFU-MOFU-BOFU Strategy: Start with the big picture (TOFU), build trust (MOFU), and close with your solution (BOFU). Guide your audience down the path to buy without coming off like a pushy salesman.

Start implementing these strategies today, and watch as your speaking calendar fills up with quality gigs and eager clients. It’s time to take your place on the stage.

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