This is for the mavericks and freedom-rebels! Had enough of the same old, cookie-cutter ways to promote your upcoming webinars? Well, buckle up & forget the rule book.
Here are two kick-ass strategies—Direct & Indirect—that will not only skyrocket your registrations and attendance but also keep webinar attendees engaged throughout your presentation & minimise drop offs. Which means more people will see your offer. And any decent strategy also needs to include maximising post-event sales for those who needed to “think about it.”
So, let’s get real. If you think just because you want to host a webinar means your perfect audience will show up and stay; you’ll be forever disappointed. Webinar marketing is a full-contact sport. It starts the moment you think about the right webinar topic and doesn’t stop until you’ve squeezed every last drop of value from your promotional efforts.
What’s the endgame? A successful webinar that’s not just a one-hit-wonder but a recurring revenue machine. We’re talking increased webinar registrations, boosted attendance, and a post-webinar sales strategy that captures even the most hesitant prospects.
Ready to ditch the outdated playbook and embrace strategies that will make your upcoming webinars legendary? Then let’s kick some ass and take some names.
Strategy 1: Direct Assault—No BS, Just Straight-Up Advertising
When it comes to webinar promotion, can you use advertising to drive prospects to register for your webinar? Hell yeah, you can. But hold your horses—there’s a big “BUT” coming. Your ad can’t just be good; it’s gotta be a showstopper that convinces your prospect that registering and attending is as critical as breathing.
In other words, what would your ideal attendee need to believe to make attending this webinar a must? That’s the million-dollar question, and your ad better have the million-dollar answer.
How Do You Write Ads That Make Attending a Must?
So you wanna know how to write ads that don’t just promote a webinar but make attending it a life-or-death decision? Listen closely, because I’m about to spill the ultimate webinar marketing strategy.
First, get inside your prospect’s head. What do they currently believe about their problems, goals, or strategies to achieve them? Got it? Good.
Now, what do you need them to believe to make your next webinar a must-attend event?
Here’s the kicker: You’ve got to create a chain of beliefs that takes them from Point A to Point B. This isn’t just a marketing tactic; it’s the guiding principle behind an effective webinar promotion strategy.
Step 1: Identify their current beliefs. Maybe they think influencer marketing is the only way to get the word out about their brand.
Step 2: Show them what they need to believe. For example, that your webinar can teach them marketing automation techniques that will blow influencer marketing out of the water.
Step 3: Fill in the gaps. One way is to instil doubt in their current belief by asking questions. e.g. Does influencer marketing work for everyone? Is being on the rollercoaster of constant content creation really freedom? Then flip it. Is there a better way?
Step 4: Turn this chain of beliefs into an ad with a strong call to action link to your webinar. Make it so irresistible that they’d be fools not to sign up for your webinar. (I’ll talk about emails to send prior to the webinar below).
YouTube Ads: Where Education Meets Rebellion
If you want to promote webinars with Youtube ads, remember people use Youtube for education. Turn your chain of beliefs into an educational ad. Make the final belief in the chain an “aha” moment. Ideally find a way to include this in the webinar title. That way they have to attend your webinar to understand how this can work for them. Make your viewer believe that your upcoming webinar is the missing puzzle piece to their success.
Facebook & Social Media: Your Story, Your Rules
If you want people to attend your webinar through social media; remember social means stories. Tell your discovery story of how you found the solution which is the topic of the webinar. The discovery story will automatically connect the chain of beliefs you’ve mapped out. Use storytelling in your ads to connect, engage, and convince. Remember, you’re not just promoting an event; you’re selling a transformation. Make ’em feel it.
Strategy 2: The Indirect Guerilla Tactic—Lead Magnets & Self-Liquidating Offers
The biggest cost of advertising a webinar isn’t the ad spend; it’s the cost of attendance. For every 10 who register, maybe only one shows up. So, why not flip the script on your marketing campaign? Instead of leading with your webinar, focus first on attracting prospects onto your email list & cover your ad costs at the same time.
The Small Complementary Offer: Your Trojan Horse
This is a great webinar promotion strategy. Advertise a small product that’s complementary to the webinar topic. This isn’t just a marketing tactic; it’s a strategy that drives real results. Why? Because it solves a smaller problem for your audience and means you have buying customers on your email list. A customer who has bought a small product from you is more likely to invest in buying more from you.
Lead Magnets: Lead with value.
Don’t underestimate the power of a free lead magnet. Offer something, for zero cost, that solves a smaller problem and is related to your webinar. Once they bite, they’re on your email list, and that’s when the real fun begins. You can now run an email campaign to promote your upcoming webinar and get those attendance numbers up.
If you go with the free lead magnet, then as soon as they subscribe, again offer the small “complementary to the webinar offer”, product, which solves a smaller problem.
Strategically this small product needs to cover the cost of your advertising, so you are gaining email subscribers (prospects) for net zero.
Conclusion: Time to Break the Chains
Alright, you’ve got the playbook—now it’s time to tear it up. Be the rebel who turns webinars from snooze-fests into adrenaline-pumping, wallet-opening events. Make ’em fun, make ’em fulfilling, and for the love of all things rebellious, make ’em freakin’ profitable.
Call-to-Action: So, what’s it gonna be? Stick with the same old, same old? Or are you ready to disrupt the game, shake up the status quo, and make your webinars the hottest ticket in town? Strap in, because it’s time to break the chains and unleash your ultimate webinar marketing strategy.
Frequently Asked Questions
Q: What is webinar promotion?
A: Webinar promotion refers to the process of advertising and marketing a webinar to attract attendees and increase registrations. It involves various strategies and tactics to reach the target audience and create awareness about the webinar.
Q: How can I promote my webinars?
A: There are several ways to promote your webinars. Firstly, set a timeline. At least a week before the webinar. Some of the effective methods include creating a compelling landing page, using email marketing to reach your audience, leveraging social media platforms like LinkedIn and Facebook, publishing blog posts about your webinar, collaborating with influencers for promotion, and optimizing your webinar for search engines.
Q: What is a webinar landing page?
A: A webinar landing page is a dedicated web page created specifically to promote a webinar. It includes key information about the webinar, such as the date, time, topic, and speakers. The landing page also includes a registration form where visitors can register for the webinar.
Q: Why is promotion timing important for webinars?
A: Promotion timing is important for webinars because it helps create anticipation and generate interest among potential attendees. Promoting your webinar too early may cause people to forget about it, while promoting it too late may result in low registration numbers. It is recommended to start promoting your webinar 2-4 weeks in advance.
Q: How can I promote my upcoming webinar on social media?
A: To promote your upcoming webinar on social media, you can create engaging posts highlighting the key benefits and takeaways of attending the webinar. Use relevant hashtags, share teaser videos or graphics, and encourage your followers to share the post with their network. You can also consider running targeted ads on platforms like Facebook and LinkedIn to reach a wider audience.
Q: What are some webinar promotion tips?
A: Some webinar promotion tips include crafting compelling email invites, personalizing the invitations to make them more impactful, leveraging your existing email list, collaborating with industry influencers for promotion, using social media channels effectively, optimizing your webinar landing page, and running targeted ads to reach your ideal audience.
Q: How can I encourage people to register for my webinar?
A: To encourage people to register for your webinar, you can highlight the key benefits and takeaways of attending the webinar in your promotional materials. Offer exclusive content or resources that attendees will receive upon registration. Use persuasive language and a clear call to action in your promotional messages to create a sense of urgency and excitement.
Q: How can I increase webinar attendance?
A: To increase webinar attendance, you can send reminder emails to registered attendees closer to the webinar date, create engaging social media posts leading up to the event, offer incentives for attending, such as exclusive discounts or bonus content, and collaborate with industry influencers who can encourage their followers to attend the webinar.
Q: What is a successful webinar marketing strategy?
A: A successful webinar marketing strategy involves careful planning and execution. It includes defining your target audience, creating compelling content that addresses their pain points, promoting the webinar through various channels, engaging with attendees during the live session, and following up with post-webinar communication to nurture leads and drive conversions.
Q: How can I optimize my webinar for better results?
A: To optimize your webinar for better results, you can use analytics to track attendee engagement and identify areas for improvement. Collect feedback from attendees and use it to enhance future webinars. Also, make sure your webinar content is relevant and valuable to your target audience, and leverage interactive features like polls and Q&A sessions to keep attendees engaged.
